What is Empower Advocacy?

Empower Advocacy is an independent organization focused on advocacy and outreach research & training towards building the capacity of cause advocates, offering support and consultancy needed to build and lead influential campaigns.

Empower Advocacy works with CSOs, youth clusters, volunteers, lobbying groups, and independent activists, we help them critically think, strategize, plan, and launch campaigns and initiatives, through training, consultancy, and direct support.

At Empower Advocacy we believe that our work is establishing for a new school in advocacy, our research and new concepts of advocacy along with specific measurement, scales, and training tools makes it easy for everyone to build and execute campaigns.

Take a look at our methodology for more


Our missionWe like to keep it short, Empower Advocacy believes in three key-words:

Educate: Campaigners and active citizens on the guidelines of Advocacy
Innovate: and come up with the most influential tools, strategies, and tactics
Advocate: Your causes with influential campaigns

Why Empower Advocacy?

Cause advocates, activists, and almost everyone eager to launch a campaign has always been struggling to come up with strategies that actually work! Among the many reasons why campaigns fail in achieving their goals or in making the right impact is because of poor strategies, and sometimes even the most brilliant strategies will also fail if the campaigners do not have adequate information on the process of creating effective advocacy campaigns, it all starts from data collection, problem analysis, solution finding, stakeholder analysis, stakeholder targeting, team building, message building and message delivery, passing through strategies and tactics.

Empower Advocacy focuses on helping advocates get all of them right by offering the theory and the know how in a very smooth and case tailored learning process.

How do we do it?

Driven by its name, Empower Advocacy believes that empowerment and capacity building courses on advocacy is the key to get campaigners to build better and more successful campaigns.

Empower Advocacy offers assessment, extended training, support, and follow-up with its trainees and partner organizations, we also offer access to our intranet database with hundreds of manuals to download.

Our set of training modules mix between the latest in advocacy studies and academic research, with the wide experience of Advocacy experts and consultants around the world. This powerful mix of capacity building, training, and support of experts results in better-planned campaigns.

The training modules include very specific measurement tools for strategic planning, stakeholder identification, problem analysis, critical thinking, strategy building, project assessment, and tactics execution.

Our revolutionary SOTG system (Stakeholder Oriented Targeting Graph) is a breakthrough in Advocacy training and research, it is registered as an intellectual property.

The Empower theory can be applied to almost any type of advocacy campaign, whether very local, nation-wide, or international.

Advocacy School

Register now to attend the upcoming Empower Advocacy School weekly classes

Advocacy for activist groups
  • July 18, 2018
  • 10:00 am to 1:00 pm
  • AUB's Regional External Program's Office (REP), Room 103
Empower Advocacy School Session 1
  • January 27, 2018
  • 6:00 pm to 9:00 pm
  • Empower Advocacy, Sursock Street. SASCO Group Building. 3rd Floor
Advocacy in Political Communication Campaigns
  • November 16, 2017
  • 7:00 pm to 8:30 pm
  • AUB's Regional External Program's Office (REP), Room 103
  • 1
  • 2

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